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This Corporate Battle For CNN Shows The Extent to Which Dysfunctional American Media Has Become.

This past Thursday night, while unconfirmed reports spread concerning the Brown University gunman, CNN’s Kaitlan Collins used social media, highlighting the uncertainty and pointing viewers to her network’s 9pm newscast.

While it is by no means a flawless news source, her statement rang true for a lot of people. It stands as one of the outlets where there exists fact-based and generally dependable reporting – particularly during fast-moving events such as the one unfolding near a New Hampshire storage facility.

An Uncertain Situation Amid a Corporate Struggle

Yet CNN, now four and a half decades old, finds itself in a uncertain situation as two giant media empires vie for ownership of its corporate owner, Warner Bros Discovery.

No matter the result, the destiny of CNN has been drawn into a high-stakes game of business acquisition, instead of as a question of what helps the information-seeking public.

“This represents another instance of the fundamental flaws with origins in many years of regulatory actions,” said Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Pennsylvania University.

The conjecture about which company will control Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – fails to grasp a broader point.

“It is often framed as a financial tale with powerful individuals as the protagonists, but there is hardly any discussion of the public interest,” Pickard explained.

The Complicating Layer: Political Influence

This situation is complicated by Donald Trump’s opinions about a network he has long portrayed as perhaps his chief “fake news” antagonist.

Recall the chants of “CNN sucks!” at his rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.

Trump now asserts that CNN needs new ownership. You can read that as ownership that will insulate him from criticism and scrutiny. That is one reason why he appears to favor Paramount Skydance, which has made a unsolicited offer.

He has grounds to like that bidder more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently appointed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.

A Future of Further Instability

Notably, if Netflix prevails, CNN and other cable outlets would first be separated into a independent unit. Such a move could be a relief to many at the network, but it’s not exactly a secure position. That structure could set up CNN for another sale. It never ends.

In the view of Timothy Wu, a lot of this is against the law, anyway. The well-known analyst of big tech’s dominance stated that anti-trust laws should block both deals.

“Both acquisition attempts would be harmful to the country, and both should be contested by regulators,” Wu recently wrote.

The Bigger Problem and a Path Forward

Regardless of the resolution regarding CNN, the bigger problem endures.

“Our current system is a very anti-democratic system, but we shouldn’t give in to a sense of powerlessness,” Pickard emphasized. Government actions – originating in the 1930s and 1940s – helped to create this overly commercial monster, and different policy decisions can address it.

Can reform occur in an era where the head of the FCC won’t even affirm that the agency is independent? Change is very unlikely now, but that should not imply it will be impossible forever.

Initiatives that strengthen independent news organizations, aid local journalism, finance public media, and outlaw the accumulation of media power in very few hands are achievable – they are essential for a healthy democracy.

In the world of media ownership, bigger isn’t better. And news organizations like CNN cannot be tools in the latest acquisition battle.

LW
The writer

Lori Williamson

A digital strategist with over a decade of experience in SEO and content marketing, specializing in helping UK businesses expand their online presence.

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